Restaurant · Asheville, North Carolina · concept

Juniper Table

A new site, dinner booking and phone-edited specials for a 60-seat restaurant that keeps its Toast system as it is.

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Juniper Table is a sample business we use to show the work; the problems are the ones we find most often. Photos are free-to-use (CC0) stand-ins for the place's own.

What we found

Dinner could only be booked by phone, and reviews kept saying “couldn't book online”.
The menu was a PDF from 2023; the daily specials lived only on Instagram.
Toast online ordering existed but wasn't linked from the site.

What we designed

A home page with today's hours, tables left tonight and the specials board the kitchen updates from a phone.
A dinner booking page: night, party size, free times, confirmation and a reminder the day before.
Tonight's list on the manager's phone; pickup goes straight to their Toast page.

What stays as it is

Toast POS, Toast online ordering and payouts, the kitchen printer, walk-in brunch.

Home page

The wood-fired oven, both buttons that matter, and what's open today.

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Dinner booking

Night, party size and free times in one screen, built for a thumb.

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How it fits

Three journeys, with the new parts in orange and everything Toast keeps doing dashed.

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