One link per place, made in one go
Type where the link should go and list the places you'll share it: the flyer, the bio, the newsletter. You get a tagged address and a short link with its own click count for each one, so next month you can see which place sent people.
Tagged as oct-workshop
4 places.
Your set
- Cafe flyer
https://www.example.com/workshop?utm_source=cafe-flyer&utm_medium=qr&utm_campaign=oct-workshop
- Instagram bio
https://www.example.com/workshop?utm_source=instagram-bio&utm_medium=social&utm_campaign=oct-workshop
- Newsletter
https://www.example.com/workshop?utm_source=newsletter&utm_medium=email&utm_campaign=oct-workshop
- Podcast ep 42
https://www.example.com/workshop?utm_source=podcast-ep-42&utm_medium=audio&utm_campaign=oct-workshop
What this makes, and why
A click from a QR code, a chat app or an email usually reaches your site with no referrer, so analytics files it under "Direct". The way around that is to give each place its own link. Each short link here counts its own clicks, and its destination carries utm_source, utm_medium and utm_campaign, so Google Analytics, Plausible or Matomo can tell you what those visitors did next.
The tags are written in lower case with hyphens, the same way for every row. That matters more than it sounds: analytics tools treat Newsletter and newsletter as two different sources, and a set typed by hand nearly always has one of each. The medium is a guess from the place name; change it if we guessed wrong.
Short links here don't expire. A destination can be changed later only if you were signed in when you made the link. More on the method in one short link per flyer, post and podcast, and if a link is going on paper, check the print size for its QR code.